From a deserted 41,000-square-foot warehouse on Lincoln Avenue to an industrial hub for an assortment of creative tenants to make, manufacture, fabricate and publish their unique products - Midtown Arts Mercantile, a project by SWENSON, is giving a very industrial part of San Jose a stylish makeover.
Lincoln Avenue has served as an expressway for people to get between Willow Glen and downtown San Jose for over a century. Back when Silicon Valley was better known as The Valley of Heart’s Delight, Willow Glen was one of the most sought after farming areas in San Jose. Between the years of 1927 and 1930, the number of commercial businesses located on the eucalyptus-lined avenue grew from seven to 32. The now converted warehouse at 460 Lincoln Avenue, served the fruit growing industry for years, until the Valley of Heart’s Delight began to give way to Silicon Valley.
SWENSON has transformed the space into a community-gathering place with all the right ingredients for maximum impact: an abundance of natural light situated on a main thoroughfare connecting Midtown and Willow Glen. Ideal tenants for the space include industrial, culinary and artistic creators, like spice vendors, florists, photographers, and painters. Because of its industrial zoning, the retail aspect of each vendor is limited to 10 to 15% of the total square footage – which is why they’ve attracted tenants who will use the majority of their space to manufacture on site.
SWENSON once again is trailblazing new ways to utilize buildings to create positive, innovative, and repurposed community impact projects that the communities of the bay area can enjoy for many years to come.